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From typical beauties such as Melina Mercouri and Maria Callas to fashionable stunners like Elisabeth Moss and Ellie Kravitz, Europe has a reputation for producing gorgeous people. But what is it about western beauties that makes them thus alluring? Is it their rich history and pleased lifestyle? Or is it their intrinsic biological splendor?

The answer to these questions was include major implications for the extravagance market. As the country’s leisure designers struggle to make a gain in vogue, they’re looking to boost sales and profitability by expanding into charm. According to a Mckinsey review, fragrance and cosmetics are a “flagship” enterprise that can generate rise in many other categories for extravagance brands.

But the strategy is not without risks. The crammed type can be difficult to crack. And the divisions of a brand often do n’t speak to each other, making it difficult to create integrated marketing and communications campaigns.

The case of Burberry, which took its splendor company in- house under former Ceo Angela Ahrendts in 2013, offers a cautionary tale. The decision to terminate the bank’s licensing contract with Interparfums Sa, which held the passport for its Montblanc and Van Cleef & Arpels shampoos, sent shares of the company https://womenandtravel.net/slovakian-women tumbling 9.4 per-cent on Sept. 6. Kering’s purchase of Creed at a 14- times sales different in October furthermore made investors sit up and take notice.